Audience
The target audience for your home are prospective buyers actively searching for homes within your home’s price range, area, lifestyle, or any combination of these variables. We’ll use information such as photos, potentially video, and details about your home as the main benefit or value to attract the audience. This information will help them determine if your home meets their criteria and give them the opportunity to express their interest.
Positioning
The message’s positioning is the main theme in the marketing for your home. It represents the distinct value your home offers in comparison to its competition on the market. Buyers are evaluating your home against the others, which is why we want your home to stand out from the competing houses.
Developing the positioning requires three steps: Assessing the home’s condition and highlight features compared to other similar home for sale, connecting those features to the current trends in buyer preferences, crafting the narrative to connect to the distinctive value your home offers.
Example: Rare sub-$300K remodeled Ranch Oaks home in top school district.
Calls to Action
Calls to Action are created for different levels of buyer interest to connect with the viewer based on where they are in their home buying journey. The following calls-to-action may be used throughout the marketing mix for your home’s campaign:
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Schedule a TourViewers can schedule a specific day and time to tour your home. This indicates a serious buyer. A variation of this call-to-action is “See This Home.”
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Ask a QuestionViewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.
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Learn MoreViewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.
Metrics
We utilize performance-based marketing practices to monitor and improve results as our campaigns are implemented. The following measurements (metrics) may be tracked during this campaign:
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Number of Listing Ads Views
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Number of Landing Page Views
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Number of Listing Inquiries
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Number of Showings
Marketing
Our full-service marketing may include the following creative to use in our marketing campaign for your home:
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Professional Photography
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Full Property Tour Video
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Highlight-Feature Social Posts
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Marketing Narratives Written for Landing Pages, MLS & Syndication
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Featured Property Landing Page
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Facebook Creative (Copy, Design & Video)
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Instagram Creative (Copy, Design & Video)
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YouTube Creative (Copy & Video)
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Mobile-friendly Creative
Distribution
Your home may be marketed on the following platforms:
Schedule
Depending on the circumstances and available creative, the following table reflects A SAMPLE Promotional Schedule that may be used to find a buyer for your home.
Ongoing
YouTube Ad Campaign to Active Real Estate Searchers
Facebook Ad Campaign to Real Estate Interested
Instagram Ad Campaign to Real Estate Interested
Google Display Ads to Active Real Estate Searchers
New Listing Email Announcement to Email List
Listing Posted in Multiple Listing Service (MLS)
Listing Syndicated to Popular Home Search Sites
Once at Start
Sign Posted in Front Yard
Property Landing Page Published to Website
Property Tour Video Added to YouTube Channel
Postcard Mail Drop
Agent Door Knocking with Printed Flyer
Weekly
Photos & Videos Posted to Facebook Business Page
Photos & Videos Posted to Instagram Business Account
Metrics Evaluation & Campaign Adjustments
Monthly
Open House Campaign & Event
Agent Feedback Report from Buyer Tours
Postcard Mail Drop
Agent Door Knocking with Printed Flyer
Want to List Your House Now?
Federico Calderon
Federico Calderon: Experienced Real Estate Professional and Creative Finance Specialist
With 18 years of experience in the real estate industry, Federico Calderon has developed a reputation for providing exceptional service and guidance to his clients. He specializes in creative finance solutions and first-time homebuyer down payment assistance programs, ensuring that every client has access to the resources they need to achieve their homeownership dreams.
Federico's passion for real estate began nearly two decades ago, and since then, he has honed his skills and knowledge to become a trusted expert in his field. His commitment to helping clients navigate the complexities of the home buying process has allowed him to build lasting relationships and a loyal client base.
As a seasoned professional, Federico understands the importance of staying up-to-date with the latest industry trends and developments. He continuously seeks out new ways to better serve his clients, from leveraging cutting-edge technology to attending industry conferences and seminars. His dedication to ongoing learning and professional growth sets him apart from his peers.
When working with Federico, clients can expect a personalized, attentive approach to their real estate needs. He takes the time to listen to their goals and preferences, carefully guiding them through each step of the process with patience and expertise. Whether it's finding the perfect home or securing financing, Federico is there to ensure a smooth, successful experience for every client.
If you're in search of a real estate professional who genuinely cares about helping you achieve your homeownership goals, look no further than Federico Calderon. With his extensive experience, creative financing expertise, and commitment to exceptional service, you can trust Federico to guide you every step of the way. NV Broker #1002915
Grand Prix Realty
Las Vegas, NV 89169
United States